媒体套件与品牌手册

Anything and Everything

当我们创立公司时，我们意识到现代数字环境迫使企业做出错误的选择。你要么构建一个适用于“任何事物”(anything)的工具，要么声称能做“一切”(everything)。我们决定在这两者之间架起一座桥梁。

Aething这个名字是由我们的创始人创造的，是Anything和Everything之间的完美语义交集。我们将大写字母'E'，揭示了我们的技术核心：aEthing。嵌入的'ETH'直接向以太坊(Ethereum)致敬。

aething

noun  |  * ˈā-thing *
  1. something that exists somewhere between anything and everything; an unspecified possibility that may encompass one thing, many things, or virtually anything at all.
  2. a deliberately ambiguous answer to a question when the precise answer is either unknown, irrelevant, or intentionally left open.
Example:
“Are you going to class tomorrow?”
“Aething.”
Etymology: Blend of anything and everything.

官方品牌手册与使用指南

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Aething Brand Identity Video

anything and everything = aething
anything and everything = aething
anything and everything = aething
anything and everything = aething
媒体套件与品牌手册 - aething anything everything brand 1
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媒体套件与品牌手册 - aething brand identity anything everything 13
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